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Tourists Continue Trusting to Each Other’s Judgments

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Travel Articles >> Travel Advice

More than 100 million Europeans visit tourist sites each month. Last year this number was 6% smaller. Most often European tourists visit the site Expedia – 18.5 million users per month. The second position belongs to the site ViaMichelin, with 13.5 million users. TUI Group with 12.5 million visitors occupies the third position.

According to studies conducted by comScore and The Kelsey Group, 24% of tourists had examined the information about their future place of vacation in the Internet before buying a tourist package in a traditional tourist agency. In addition, during their journey 41% of tourists dine in the restaurants they had read about in the global net. If they are to stay in a hotel that had not been booked in advance, 40% of travelers also prefer the hotel they have read about in the Internet.

Judgments of tourists, who had already visited pleasure resorts and hotels, strongly influence the choice of those who are in search. Thus, the estimated significance of Internet-judgments regarding hotels makes up 87%. It is also known that tourists are willing to pay for a hotel or a restaurant, which had received 5 out of 5 points from their previous customers, 20% more than for similar hotels and restaurants that had received 4 points. Besides, up to 97% of tourists who had made their choice basing on the Internet-judgments claim that the result came up to their expectations.

This data proves that opinion of some tourists is important for others. However, according to the latest investigations carried out by PhoCusWright, other tourists’ recommendations make up only one part of decision making. Certain travelers prefer to gain their own idea of the place, basing on objective data, maps of local surroundings, schedules and other information, commonly published in guidebooks.

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Article Submitted On: January 23, 2008