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Tourists use search engines more often to book a hotel.

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Travel Articles >> Hotels & Lodging Travel Articles >> Ratings

The customers are using search engines more often to choose a hotel, in spite of all the efforts of the service suppliers to enforce their presence in the Internet.

According to the data of the research company BDRC (Business Development Research Consultants), approximately three of five customers use search engines to look for hotels, when the direct sites of the hotel service supplier are attended only by 36% of the tourists.

And the results of the British Hotel Guest Survey 2008 have shown that the city portals have overcome the touristic agencies sites and other intermediates with the result of 24% against 19%.

The reports of the BDRC also note that the hotel booking volumes directly on the hotel sites are constantly growing, but also such intermediate portals as Expedia (40%), Lastminute.com (36%) and Ebookers (22%) are not giving their positions up.

The leading hotel networks in this area according to the results of 2007 are Travelodge, Premier Inn, Holiday Inn and Hilton.

The Internet booking continues to gain popularity. In the year 2000 only 11% of the bookings were made via Internet, and in 2007 already 70% of the rooms were booked online.

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Article Submitted On: April 1, 2008